LABSCO SUMMARY
Sponsorship history is the fact worth having, and it is the one that ages fastest.
Anyone can list creators in a niche. Knowing which brands have already paid a channel — and how that went — is what makes an outreach list worth working, and it is exactly the data that goes stale in a downloadable export. Babbl's claim is that this is queried live. Being in free beta means the terms will change; treat the current pricing as temporary.
What it is
Babbl Labs' endpoint over their creator and sponsorship dataset — YouTube data enriched with partner sources and their own sponsorship and trust-score records, queried in real time rather than from a stale export.
What you get
The vendor's page shows the query shapes rather than a tool list: find creators for a brand, a creator's sponsorship history, the brands a channel has been sponsored by, and profile enrichment. The full list sits behind the sign-in.
Requirements
OAuth through Google SSO. Free during the beta, and the vendor notes it expects a Claude Pro or higher plan on the client side.
Setup effort
Paste a URL, then authorize — add the endpoint to your client, then approve the OAuth consent screen
USE CASES
01
Building a creator shortlist for a brand
Ask for creators who fit the brand and get back profiles enriched rather than a raw channel list.
02
Checking who has already sponsored a channel
Read the channel's sponsorship history before pitching, so the approach accounts for it.
BEFORE YOU INSTALL
What to know first
Requires
- an MCP client that can reach a remote endpoint
- OAuth via Google SSO
INSTALLATION
Connect your client
Add the endpoint to your client, then approve the OAuth consent screen.
Server setup
ENDPOINT URL
https://mcp.babbl-labs.com/mcpRequirements
- OAuth via Google SSO
