The reason to want this is the cross-channel view — spend, impressions, clicks and conversions from Google and LinkedIn side by side, against the immediately preceding period, with no export step. It is a hosted commercial product, so access follows a subscription, and the surface is reporting and analysis rather than campaign editing.
A hosted MCP server that connects an assistant to live Google Ads and LinkedIn Ads data. Broad report requests come back as a visual dashboard with All channels, Google Ads and LinkedIn Ads tabs instead of a table dump, and period comparisons default to like-for-like: 7 days against the prior 7, 30 against the prior 30, 90 against the prior 90.
- Google Ads: customer and hierarchy lookup, campaign discovery, account and campaign analysis, search term analysis, performance and weekly grouped reporting, recommendations, keyword ideas and forecasting
- LinkedIn Ads: ad account, campaign and campaign group discovery, campaign analysis, creative comparison, account, campaign and creative analytics, demographic reporting, weekly grouped reporting, and targeting and audit workflows
- Cross-channel dashboards with campaign-group and campaign rows, trend controls for spend, impressions, clicks, conversions and views, and an executive summary written from a paid-media point of view
- Same-length prior-period comparison applied by default rather than asked for
A Connected Paths account with an active billing entitlement, and your Google Ads and/or LinkedIn Ads accounts connected in the Paid Ads console. Sign-in happens in the browser first; after that, point any Streamable HTTP client at `https://paidads-mcp.connectedpaths.com/mcp`. Nothing to install. If tools do not appear after connecting, the documented causes are an inactive entitlement, a provider connection that expired or was never completed, or a client on the wrong transport.