LABSCO SUMMARY
Two ad platforms answering the same question at once.
The reason to want this is the cross-channel view — spend, impressions, clicks and conversions from Google and LinkedIn side by side, against the immediately preceding period, with no export step. It is a hosted commercial product, so access follows a subscription, and the surface is reporting and analysis rather than campaign editing.
What it is
A hosted MCP server that connects an assistant to live Google Ads and LinkedIn Ads data. Broad report requests come back as a visual dashboard with All channels, Google Ads and LinkedIn Ads tabs instead of a table dump, and period comparisons default to like-for-like: 7 days against the prior 7, 30 against the prior 30, 90 against the prior 90.
What you get
- Google Ads: customer and hierarchy lookup, campaign discovery, account and campaign analysis, search term analysis, performance and weekly grouped reporting, recommendations, keyword ideas and forecasting
- LinkedIn Ads: ad account, campaign and campaign group discovery, campaign analysis, creative comparison, account, campaign and creative analytics, demographic reporting, weekly grouped reporting, and targeting and audit workflows
- Cross-channel dashboards with campaign-group and campaign rows, trend controls for spend, impressions, clicks, conversions and views, and an executive summary written from a paid-media point of view
- Same-length prior-period comparison applied by default rather than asked for
Requirements
A Connected Paths account with an active billing entitlement, and your Google Ads and/or LinkedIn Ads accounts connected in the Paid Ads console. Sign-in happens in the browser first; after that, point any Streamable HTTP client at https://paidads-mcp.connectedpaths.com/mcp. Nothing to install. If tools do not appear after connecting, the documented causes are an inactive entitlement, a provider connection that expired or was never completed, or a client on the wrong transport.
Setup effort
Add the hosted endpoint — paste it into your client
USE CASES
01
Running the weekly paid-media review
Ask for last week against the week before and get both channels in one dashboard with a written summary.
02
Finding where the budget went
Break spend down by campaign and campaign group across both platforms in a single question.
03
Cleaning up search terms
Read search term performance and spot the queries paying for nothing.
04
Comparing creatives on LinkedIn
Pull creative analytics and demographic reporting for a campaign and compare variants.
05
Answering a metric question mid-conversation
Ask for the number and get a live one instead of opening two ad consoles.
INSTALLATION
Connect your client
Paste it into your client.
Server setup
Setup
Sign in through the Connected Paths browser account flow. Access is tied to an active billing entitlement for the Paid Ads MCP product (https://connectedpaths.com/tools/paid-ads-mcp-server/).
Connect your Google Ads and/or LinkedIn Ads accounts in the hosted account console.
Once sign-in and account setup are complete, add the hosted endpoint to your MCP client as a Streamable HTTP server:
ENDPOINT URL
https://paidads-mcp.connectedpaths.com/mcpHosted endpoint
ENDPOINT URL
https://paidads-mcp.connectedpaths.com/mcpAdd this hosted endpoint to your MCP client.
