Advertising APIs move money, and Meta's answer is granularity at the consent screen: an analyst's client can be given reporting and diagnostics without the ability to create a campaign. The inclusion of signal and dataset health is the underrated part — most spending problems on Meta trace back to a broken pixel or a bad feed, and having that diagnosable in the same conversation as the reporting is where the time is saved.
Meta's hosted endpoint for advertising. Seven capability groups, spanning the analysis, the editing and the diagnostics an advertiser needs.
- Detailed reporting and campaign insights
- Creating and editing ads, ad sets and campaigns
- Catalogue creation and management, including product data and feed troubleshooting
- Signals and dataset health and quality
- Search across the Meta Business Help Center
- A/B tests and conversion lift studies
- Activity logs matching the history in Ads Manager
Meta account OAuth, with per-tool scopes chosen on the consent screen and revocable from Meta account settings.
Paste a URL, then authorize — add the endpoint to your client, then approve the OAuth consent screen