analyze_post_performance
Analyze a post's text for predicted engagement. Returns estimated engagement score (0-100), hook strength, CTA strength, readability, and actionable improvement suggestions.
LABSCO SUMMARY
Repurposing with the character limits handled is the tool that saves real time, because that constraint is exactly what makes cross-posting manual.
The reason people do not post the same idea everywhere is not the writing, it is that a LinkedIn post does not fit X and an Instagram caption reads wrong on either. Adapting with the limits applied turns one piece into several without a rewrite each time. Note what this is and is not: it drafts and schedules into a local file, and nothing here publishes — an actual posting integration is a separate thing you still need. The engagement prediction is a heuristic on the text; treat it as a nudge rather than a forecast.
What it is
A social content production and scheduling server working against a local queue file: drafting per platform, repurposing between them, generating multi-part formats, and holding a calendar.
What you get
- draft_post writes for a named platform, but in its author's own voice: its tool description hard-wires the StressZero brand rules (French informal address, at most 3 emojis, 3–5 hashtags, short sentences) and the identity of a burnout coach, so expect to rewrite its drafts for your own brand. repurpose_content adapts an existing post for another platform, handling the character limits (X 280, LinkedIn 3000, Instagram 2200) that make a straight copy fail.
- generate_carousel produces slides with a title and body each, for LinkedIn and Instagram.
- generate_thread produces a numbered multi-post thread for X or LinkedIn.
- schedule_content saves into a local queue file, and get_content_calendar shows what is scheduled over the next N days.
- analyze_post_performance scores a post's text for predicted engagement before it goes out.
Requirements
CONTENT_DIR — the queue is a local JSON file, so this holds your calendar on your own disk rather than in a service.
Setup effort
One command — npx -y content-distribution-mcp
USE CASES
01
Turning one idea into posts for every platform
Draft for the platform you care about most, then adapt it for the others with the character limits already handled.
02
Making something longer than one post
Generate a numbered thread, or carousel slides with a title and body each, rather than assembling them by hand.
03
Keeping a calendar you can see
Queue the content locally and read what is scheduled over the coming days.
04
Sanity-checking a post before it goes
Score the text for predicted engagement as a nudge, not as a forecast.
7 tools
Counted once with only startup setup. Other versions, modes or optional credentials may expose a different list.
draft_post
Generate a post for a specific social platform (LinkedIn, Instagram, X/Twitter, TikTok). Uses StressZero brand rules: tutoiement, max 3 emojis, 3-5 hashtags, phrases courtes. Identity: Emmanuel Gomes Soares, Coach burnout entrepreneur.
generate_carousel
Generate LinkedIn/Instagram carousel slides with title + body per slide. Supports educational, storytelling, and data-driven styles.
generate_thread
Generate a multi-post thread for X/Twitter or LinkedIn. Creates numbered posts with transitions, including hook, content posts, and CTA finale.
get_content_calendar
View the content calendar/queue. Shows all scheduled content for the next N days.
repurpose_content
Take content from one platform and adapt it for another. Handles character limits (X: 280, LinkedIn: 3000, Instagram: 2200), hashtag styles, and format differences automatically.
schedule_content
Save content to the publishing queue (content-queue.json). Stores the post with platform, scheduled date/time, and status.
BEFORE YOU INSTALL
What to know first
Tools you get
7 tools when we connected.
Requires
- npx on PATH
- CONTENT_DIR in your environment
CONTEXT COST
Light Standing cost
Rated by the size of the 7 tool definitions that ride along on every turn, not by how many there are
INSTALLATION
Connect your client
Add the block to your client, or run the command directly.
Server setup
Configuration file
JSON
{
"mcpServers": {
"content-distribution": {
"command": "npx",
"args": [
"-y",
"content-distribution-mcp"
],
"env": {
"CONTENT_DIR": "<YOUR_CONTENT_DIR>"
}
}
}
}npx
TERMINAL
npx -y content-distribution-mcp
