lbm_list_projectsLABSCO SUMMARY
What models say about you, treated as something measurable.
The whole loop is here — write the prompts, run them across models, read the transcripts, see which competitors and which sources came up — so a claim about brand visibility can be checked instead of argued about. The history call is what turns a snapshot into a trend.
What it is
A management and reporting surface for LLM Brand Monitor: brand monitoring projects and the prompts inside them, scans run across models, and the results, transcripts, competitors and citations those scans produce.
What you get
- Projects listed, read with their prompts and models, created, updated and archived
- Prompts added to a project or removed from it
- Scans started across models, with scan status readable while one is in flight
- Results listed per scan, and the raw transcript of a model's answer
- Competitors named in the answers, and the links the models cited
- History over time, so a change in how you are mentioned can be seen rather than inferred
- The available model list — 350+ of them — and your own usage against quota
Requirements
An LLM Brand Monitor account and an API key from your profile page, beginning lbm_ and passed as LBM_API_KEY. Run it with npx @serpstat/llm-brand-monitor-mcp; no local build needed.
Setup effort
One command plus a key — npx -y @serpstat/llm-brand-monitor-mcp, then supply credentials
USE CASES
Finding out whether models mention you at all
Create a project with the prompts a buyer would actually ask, and run a scan across the models.
Seeing who comes up instead of you
Read the competitors named in the results for that set of prompts.
Finding the sources models are citing
Pull the cited links so you know which pages are shaping the answers.
Reading exactly what a model said
Open the transcript behind a result rather than working from a summary metric.
Tracking movement over time
Read the project history after a content change and compare it against earlier scans.
Keeping an eye on quota
Check usage and the model list before queuing a large scan.
17 tools
Listed in project docs. Your client may show a different list.
lbm_get_projectlbm_create_projectlbm_update_projectlbm_archive_projectlbm_add_promptslbm_delete_promptlbm_run_scanlbm_get_scan_statuslbm_list_scanslbm_list_resultslbm_get_transcriptlbm_list_competitorslbm_list_linkslbm_get_historylbm_list_modelslbm_get_usageBEFORE YOU INSTALL
What to know first
Tools you get
17 tools named in the project's documentation.
Requires
- npx on PATH
- LBM_API_KEY in your environment
Where it runs
Both documented clients run the server on your machine.
INSTALLATION
Connect your client
Server setup
npx -y @serpstat/llm-brand-monitor-mcpMCP Clients
Claude Desktop
{
"mcpServers": {
"lbm": {
"command": "npx",
"args": [
"-y",
"@serpstat/llm-brand-monitor-mcp"
],
"env": {
"LBM_API_KEY": "<YOUR_LBM_API_KEY>"
}
}
}
}Claude Code
claude mcp add lbm-mcp -e LBM_API_KEY=<YOUR_LBM_API_KEY> -- npx -y @serpstat/llm-brand-monitor-mcp