toui.io URL Shortener

佗位tó-uī

Where to?

Sum up last week’s summer campaign for my boss — in two sentences.

1,240 clicks last week, up 18% — most of it driven by Threads. The momentum clusters in the evenings; worth timing the next push for then.

Now you always knowInside your AI workflow

Where to?

Right where you already work

Connect toui to the Claude or ChatGPT you already use, and every link’s performance comes with it. Which channel’s working, where to go next — it all gets done in one place. And with AI reading alongside you, you see further, and clearer.

Connect toui, and you’ll know where to.

See how it works

Where to?

Built on what really happened

Every link, every click — kept by channel, by hour, across time. So it can tell you which channel’s pulling ahead, whether this push beat the last, when people actually click, which links have gone quiet. When it still can’t call it, it says so.

When it’s real, every step counts.

It all starts with one link

Ask toui to shorten one — no plugin, no setup, just a link. That short link is the instrument: from the first click on, it’s been keeping track for you. You just share it; whatever your analysis needs, toui’s already gathered it.

Shorten your first link

More of what it does

Everything else, when you need it

Your own domain

Put your brand on every short link, not toui’s.

Device & location routing

One link that sends iPhone, Android, and each country its own way.

QR codes

Every link comes with a clean, branded QR — ready to download.

Team seats

One shared workspace for the whole team.

Shorten from chat

Make a link from Telegram, without leaving the conversation.

API & MCP

Wire toui into your stack — or your AI.

From the blog

All posts →

Jul 2026

My product is the most commoditized thing on the internet. So I stopped trying to make it prettier.

A redirect is a redirect — about as commoditized as software gets. Redesigning toui meant learning what Tsutaya's founder already knew: when the function is a commodity, design isn't decoration — it's the argument.

Read

Update: editing a link from the AI chat now covers everything Jul 2026

A URL shortener's job changed in 2026 — so I moved it into the AI chat Jun 2026

Your API Key Doesn't Belong in AI-Generated Code Jun 2026