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brand-voice

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by anthropic · part of anthropics/knowledge-work-plugins

Framework for documenting, applying, and enforcing brand voice and style guidelines across marketing content. Covers seven core documentation areas: brand personality, voice attributes, audience awareness, messaging pillars, tone spectrum, style rules, and terminology management Includes practical templates for defining voice attributes with "we are / we are not" statements and tone adaptation tables across channels (blog, social, email, support) and situations (launches, incidents, bad...

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🧩 One of 7 skills in the anthropics/knowledge-work-plugins package — works on its own, and pairs well with its siblings.

Framework for documenting, applying, and enforcing brand voice and style guidelines across marketing content. Covers seven core documentation areas: brand personality, voice attributes, audience awareness, messaging pillars, tone spectrum, style rules, and terminology management Includes practical templates for defining voice attributes with "we are / we are not" statements and tone adaptation tables across channels (blog, social, email, support) and situations (launches, incidents, bad...

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by anthropic

Framework for documenting, applying, and enforcing brand voice and style guidelines across marketing content. Covers seven core documentation areas: brand personality, voice attributes, audience awareness, messaging pillars, tone spectrum, style rules, and terminology management Includes practical templates for defining voice attributes with "we are / we are not" statements and tone adaptation tables across channels (blog, social, email, support) and situations (launches, incidents, bad... npx skills add https://github.com/anthropics/knowledge-work-plugins --skill brand-voice Download ZIPGitHub22.3k