firecrawl-competitive-intel

Keeps tabs on what your competitors are charging and shipping, and writes it up as a report you can run again later to see what moved.

WHEN TO USE

SCOPE

USE FOR

Compare pricing tiers and plan limits across several competitors at once.
Get notified when a competitor changes their pricing page or feature list.
Build a running record of a competitor's changelog and product releases.

NOT FOR

Not the broad competitor-analysis workflow; this one is aimed at following competitors over time.

This is a saved copy of the skill's SKILL.md instructions. It may differ from the upstream file or the version you install.

In this document (7)

Firecrawl Competitive Intel

Use this for monitoring competitors over time. This is not the broad competitor analysis workflow.

Onboarding Interview

Infer competitors, focus, cadence, and output format from context. If competitors are clear, proceed immediately.

Ask at most 1-3 concise questions only if blocked, such as the competitor list, focus area, or whether authenticated pages/profiles are required.

Firecrawl Collection Plan

For each competitor, use Firecrawl scrape or browser as needed:

pricing pages, annual/monthly toggles, expanded feature tables
feature and product pages
changelogs, blogs, release notes, docs updates
authenticated dashboards only when the user has legitimate access

Parallel Work

If appropriate, use sub-agents or equivalent parallel task runners. A natural split is one competitor per researcher or one focus area per researcher.

Each researcher should return pricing tiers, features, recent changes, source URLs, and confidence notes.

Final Deliverable

# Competitive Intel: [Competitors]

## Alerts
[Notable pricing, feature, or positioning changes]

## Per-Competitor Breakdown
[Pricing tiers, feature inventory, recent changes]

## Cross-Competitor Comparison
[Pricing table, feature matrix, key differentiators]

## Suggested Follow-Ups
[What to monitor next]

## Sources
[URLs visited]

## Rerun Inputs
workflow: firecrawl-competitive-intel
competitors: [list]
focus: [all/pricing/features/changelog]
cadence: [one-off/weekly/monthly]

JSON Shape

When structured output is requested, include generatedAt, competitors, pricing, recentChanges, features, and sources.

Quality Bar

Extract real plan names, limits, and dates when available.
Note contact-sales or gated details instead of guessing.
Preserve sources for diffing future runs.

Account or credentials required

1 FOR YOU

01
Add your Firecrawl API key
Get an API key from firecrawl.dev and set it as FIRECRAWL_API_KEY so the workflow can run the hosted Firecrawl search, scrape, and browser requests it uses to gather competitor pricing, features, and changelogs.
You set: FIRECRAWL_API_KEY

Listed as free: Connected services may require an account or charge fees.
Setup details: Expect some account or credential setup.

This skill ships inside the Firecrawl Workflows plugin.

Needs the Firecrawl CLI or MCP server. Set that up first — this skill doesn't include it.

Install just this skill

Run this outside your AI tool, using Node.js 22.20.0 or newer. Skills CLI 1.7.2 skips skill selection; prompts cancel installation without an interactive terminal. If choosing Project when asked about installation scope, open your project's folder before running this.

Install checklist

Check selected tools if a picker appears; Claude Code may be unchecked under Additional agents. ↑/↓ moves, Space toggles selections, Enter confirms.
Without a tool picker, check Installing to: for your intended tool. Stop if it names a different tool.
If asked, choose Symlink (Recommended) for shared files or Copy to all agents for separate copies; review the summary before confirming installation.
Install the find-skills skill? defaults to Yes, adding another skill for all projects. Choose No if you don't want that extra installation.

Skills CLI 1.7.2 sends install data to skills.sh by default, including the source, skill names, target tools and file details; GitHub sources are reported only when GitHub confirms the repository is public, while other remote sources can also be reported. Confirmed-public GitHub sources also trigger a security-audit request. Before installing, set the environment variable DO_NOT_TRACK=1 or DISABLE_TELEMETRY=1 to disable both.

npx skills add firecrawl/firecrawl-workflows --skill "firecrawl-competitive-intel" --full-depth

After installing for Claude Code, open it in the installation project if you chose Project; Global makes the skill available across projects on this computer. Once Claude Code loads the skill, its description helps Claude decide when to use it.

If installation created a top-level skills folder that did not exist when your Claude Code session started, run /reload-skills in that session. Run it again after later changes in that folder.

Install the whole plugin

This route installs the Firecrawl Workflows plugin package selected for your AI tool.

PLUGIN MARKETPLACE

Add the marketplace, then install the plugin

Typed inside the agent's own prompt, not in a terminal. The marketplace is called firecrawl-workflows, which is the part after the @.

/plugin marketplace add firecrawl/firecrawl-workflows

/plugin install firecrawl-workflows@firecrawl-workflows

Open plugin page ↗

What's inside

Files included with this skill.

View on GitHub