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brand-monitoring

โ˜… 319

by nexscope-ai ยท part of nexscope-ai/ecommerce-skills

Brand monitoring tool for tracking mentions across social media platforms. Monitor Reddit, Google News, YouTube, and DuckDuckGo for brand mentions. Includes sentiment analysis, trend tracking, crisis detection, and competitor comparison. No API key required for basic monitoring.

๐Ÿงฉ One of 7 skills in the nexscope-ai/ecommerce-skills package โ€” works on its own, and pairs well with its siblings.

This is the playbook your agent receives when the skill activates โ€” you don't need to read it to use the skill, but it's here to audit before installing.

Brand Monitoring ๐Ÿ“ก

Track brand mentions across social media platforms and analyze sentiment.

Features

  • Mention Monitoring โ€” Track brand mentions across platforms
  • Sentiment Analysis โ€” Positive/negative/neutral classification
  • Trend Tracking โ€” Monitor mention volume changes
  • Crisis Detection โ€” Alerts for negative spikes or crisis keywords
  • Competitor Comparison โ€” Share of voice analysis
  • Keyword Extraction โ€” Identify trending topics
  • Report Generation โ€” Weekly/monthly reports

Supported Platforms

PlatformMethodStability
RedditPublic JSON APIโš ๏ธ Rate limited
Google NewsRSS Feedโœ… Stable
DuckDuckGoInstant Answer APIโœ… Stable
YouTubeHTML/RSSโš ๏ธ Unstable

Analysis Dimensions

DimensionMethodOutput
VolumeMention countTrend graph
SentimentNLP analysisSentiment score
SourcesPlatform breakdownSource distribution
KeywordsTopic extractionWord cloud
CompetitorsShare of voiceComparison chart

Output Example

๐Ÿ“ก Brand Monitoring Report

Brand: YourBrand
Period: Last 7 days
Platforms: Reddit, Google News, YouTube

โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

๐Ÿ“Š MENTION OVERVIEW

Total Mentions: 127
โ”œโ”€โ”€ Reddit: 82 (65%)
โ”œโ”€โ”€ Google News: 35 (28%)
โ””โ”€โ”€ YouTube: 10 (8%)

โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

๐Ÿ˜Š SENTIMENT ANALYSIS

Positive: 45% โ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–‘โ–‘
Neutral:  38% โ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–‘โ–‘โ–‘
Negative: 17% โ–ˆโ–ˆโ–ˆโ–‘โ–‘โ–‘โ–‘โ–‘โ–‘โ–‘

Overall Score: 7.2/10 โœ…

โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

๐Ÿ“ˆ TREND (7 days)

Mon โ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆ 25
Tue โ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆ 18
Wed โ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆ 21
Thu โ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆ 28
Fri โ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆโ–ˆ 22
Sat โ–ˆโ–ˆโ–ˆ 8
Sun โ–ˆโ–ˆ 5

โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

๐Ÿ”ฅ TRENDING KEYWORDS

1. quality (32x)
2. shipping (28x)
3. customer service (22x)
4. price (18x)
5. recommended (15x)

โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

โš ๏ธ ALERTS

๐Ÿ”ด Negative spike on Thursday (+40%)
   Related to: shipping delays
   Recommendation: Monitor and respond

Crisis Detection

Alert LevelTriggerAction
๐ŸŸข Normal< 20% negativeContinue monitoring
๐ŸŸก Warning20-40% negativeInvestigate sources
๐Ÿ”ด Crisis> 40% negativeImmediate response needed

Monitoring Workflow

Set up brand keywords
      โ†“
Monitor platforms
      โ†“
Analyze sentiment
      โ†“
Detect anomalies
      โ†“
Generate alerts
      โ†“
Weekly report

Part of Nexscope AI โ€” AI tools for e-commerce sellers.