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seo-aeo-best-practices

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by sanity-io · part of sanity-io/agent-toolkit

SEO and AEO best practices for metadata, Open Graph, sitemaps, robots.txt, hreflang, JSON-LD structured data, EEAT, and content optimized for search engines and AI answer surfaces. Use this skill when implementing page SEO, technical SEO, schema markup, international SEO, AI-overview readiness, or improving content for Google, ChatGPT, Perplexity, and similar assistants.

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🔌 This skill ships inside the Sanity Agent Toolkit plugin — install the plugin and you also get 4 slash commands and an MCP server.

This is the playbook your agent receives when the skill activates — you don't need to read it to use the skill, but it's here to audit before installing.

SEO & AEO Best Practices

Principles for optimizing content for both traditional search engines (SEO) and AI-powered answer engines (AEO). Includes Google's EEAT guidelines and structured data implementation.

When to Apply

Reference these guidelines when:

  • Implementing metadata and Open Graph tags
  • Creating sitemaps and robots.txt
  • Adding JSON-LD structured data
  • Optimizing content for featured snippets
  • Preparing content for AI assistants (ChatGPT, Perplexity, etc.)
  • Evaluating content quality using EEAT principles

Core Concepts

SEO (Search Engine Optimization)

Optimizing content to rank well in traditional search results (Google, Bing).

AEO (Answer Engine Optimization)

Optimizing content to be selected as authoritative answers by AI systems.

EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)

Google's framework for evaluating content quality.

References

Start with the one reference that matches the task, such as technical SEO, structured data, EEAT, or AI-answer readiness. See references/ for detailed guidance:

  • references/eeat-principles.md — EEAT implementation and author schema
  • references/structured-data.md — JSON-LD patterns (Article, FAQ, Breadcrumb, Product)
  • references/technical-seo.md — Technical SEO checklist (metadata, sitemaps, hreflang, robots.txt)
  • references/aeo-considerations.md — AI/AEO considerations (AI Overviews, crawler management)