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seo-aeo-best-practices

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by sanity-io · part of sanity-io/agent-toolkit

Comprehensive SEO and AEO optimization guidance covering metadata, structured data, EEAT, and AI-readiness. Covers both traditional search engine optimization (SEO) and AI answer engine optimization (AEO) across Google, ChatGPT, Perplexity, and similar platforms Includes technical SEO essentials: metadata, Open Graph tags, sitemaps, robots.txt, hreflang, and international SEO configuration Provides JSON-LD structured data patterns for Article, FAQ, Breadcrumb, and Product schemas Implements...

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🧩 One of 7 skills in the sanity-io/agent-toolkit package — works on its own, and pairs well with its siblings.

This is the playbook your agent receives when the skill activates — you don't need to read it to use the skill, but it's here to audit before installing.

by sanity-io

Comprehensive SEO and AEO optimization guidance covering metadata, structured data, EEAT, and AI-readiness. Covers both traditional search engine optimization (SEO) and AI answer engine optimization (AEO) across Google, ChatGPT, Perplexity, and similar platforms Includes technical SEO essentials: metadata, Open Graph tags, sitemaps, robots.txt, hreflang, and international SEO configuration Provides JSON-LD structured data patterns for Article, FAQ, Breadcrumb, and Product schemas Implements... npx skills add https://github.com/sanity-io/agent-toolkit --skill seo-aeo-best-practices Download ZIPGitHub160

SEO & AEO Best Practices

Principles for optimizing content for both traditional search engines (SEO) and AI-powered answer engines (AEO). Includes Google's EEAT guidelines and structured data implementation.

When to Apply

Reference these guidelines when:

  • Implementing metadata and Open Graph tags

  • Creating sitemaps and robots.txt

  • Adding JSON-LD structured data

  • Optimizing content for featured snippets

  • Preparing content for AI assistants (ChatGPT, Perplexity, etc.)

  • Evaluating content quality using EEAT principles

Core Concepts

SEO (Search Engine Optimization)

Optimizing content to rank well in traditional search results (Google, Bing).

AEO (Answer Engine Optimization)

Optimizing content to be selected as authoritative answers by AI systems.

EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)

Google's framework for evaluating content quality.

References

Start with the one reference that matches the task, such as technical SEO, structured data, EEAT, or AI-answer readiness. See references/ for detailed guidance:

  • references/eeat-principles.md — EEAT implementation and author schema

  • references/structured-data.md — JSON-LD patterns (Article, FAQ, Breadcrumb, Product)

  • references/technical-seo.md — Technical SEO checklist (metadata, sitemaps, hreflang, robots.txt)

  • references/aeo-considerations.md — AI/AEO considerations (AI Overviews, crawler management)