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social-publishing

★ 37,559

by wshobson · part of wshobson/agents

Schedule and publish social media posts across 13 platforms (X, LinkedIn, Instagram, Facebook Pages, TikTok, Discord, Telegram, YouTube, Reddit, WordPress, Pinterest) via the SocialClaw API. Use when the user wants to publish, schedule, or manage social media content programmatically. Requires SOCIALCLAW_API_KEY.

🧩 One of 7 skills in the wshobson/agents package — works on its own, and pairs well with its siblings.

This is the playbook your agent receives when the skill activates — you don't need to read it to use the skill, but it's here to audit before installing.

Social Publishing

Agent-first social media publishing via SocialClaw. One workspace API key, 13 platforms, zero per-platform OAuth setup.

When to Use This Skill

Use this skill when the user wants to:

  • Publish or schedule posts across multiple social media platforms
  • Orchestrate a multi-platform content campaign
  • Upload and attach media to social posts
  • Retrieve post-level engagement analytics
  • Manage a content calendar programmatically

Supported Platforms

PlatformNotes
X (Twitter)Profile posts, threads
LinkedInProfile posts + Company pages
InstagramBusiness + standalone accounts
Facebook PagesPage posts with link previews
TikTokVideo descriptions
DiscordChannel targeting, embeds
TelegramChannel/group messaging
YouTubeVideo descriptions and metadata
RedditSubreddit posts with flair
WordPressBlog posts with SEO metadata
PinterestPins with board targeting

Workflow

Step 1: Define Campaign

Specify platforms, message content, schedule, and any media attachments.

Step 2: Draft Platform Variants

Claude generates platform-optimized copy for each channel (character limits, hashtag norms, tone).

Step 3: Upload Media (Optional)

Upload images or videos once — SocialClaw stores them for reuse across platforms.

Step 4: Validate Schedule

Claude checks platform-specific timing rules and rate limits before submitting.

Step 5: Publish or Schedule

Posts queue via the SocialClaw API. Receive post IDs and scheduled times for confirmation.

Step 6: Analytics

Pull engagement metrics (impressions, clicks, reactions) 24–48 hours after publishing.

Guidelines

  1. One key, all platforms — SOCIALCLAW_API_KEY authenticates across all connected accounts
  2. Platform-native copy — Adapt tone and format for each platform rather than copy-pasting
  3. Validate timing — Always confirm schedule before submission to avoid rate limit errors
  4. Media reuse — Upload assets once and reference by ID across multiple posts