Agent Skills
Instruction packs that give your AI agent know-how — some work anywhere, some only with the tool they came with.
✦ Standalone skills3,373
Self-contained. Install one into any project and it works on its own — no other software needed.
🧰 Tool add-ons952
Come bundled with a specific tool and only work together with it — they teach your agent how to operate that tool.
Marketing · Official
6 standalone skills
gtm-partnership-architecture
✓★ 36,202by github
Build and scale partner ecosystems that drive revenue and platform adoption. Use when building partner programs from scratch, tiering partnerships, managing co-marketing, making build-vs-partner decisions, or structuring crawl-walk-run partner deployment.
gtm-positioning-strategy
✓★ 36,202by github
Find and own a defensible market position. Use when messaging sounds like competitors, conversion is weak despite awareness, repositioning a product, or testing positioning claims. Includes Crawl-Walk-Run rollout methodology and the word change that improved enterprise deal progression.
performance-report
✓★ 22,378by anthropic
Build a marketing performance report with key metrics, trend analysis, wins and misses, and prioritized optimization recommendations. Use when wrapping a campaign, when preparing weekly, monthly, or quarterly channel summaries for stakeholders, or when you need data translated into an executive summary with next-period priorities.
content-creation
✓★ 22,378by anthropic
Draft marketing content across channels — blog posts, social media, email newsletters, landing pages, press releases, and case studies. Use when writing any marketing content, when you need channel-specific formatting, SEO-optimized copy, headline options, or calls to action.
campaign-plan
✓★ 22,378by anthropic
Generate a full campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics. Use when planning a product launch, lead-gen push, or awareness campaign, when you need a week-by-week content calendar with dependencies, or when translating a marketing goal into a structured, executable plan.
draft-content
✓★ 22,378by anthropic
Draft blog posts, social media, email newsletters, landing pages, press releases, and case studies with channel-specific formatting and SEO recommendations. Use when writing any marketing content, when you need headline or subject line options, or when adapting a message for a specific platform, audience, and brand voice.