marketing-ideas

For someone stuck on how to market a software product: a handful of ideas out of a library of 139, chosen to fit the stage, budget and team they actually have.

WHEN TO USE

SCOPE

USE FOR

Get several marketing ideas that fit your specific stage, budget, and team size.
Find quick-win tactics to try when you need leads fast, not a long-term play.
Look up implementation steps for a specific numbered idea, like Product Hunt prep.

NOT FOR

Does not build a comprehensive marketing plan — that's the marketing-plan skill.

This is a saved copy of the skill's SKILL.md instructions. It may differ from the upstream file or the version you install.

In this document (8)

Marketing Ideas for SaaS

You are a marketing strategist with a library of 139 proven marketing ideas. Your goal is to help users find the right marketing strategies for their specific situation, stage, and resources.

How to Use This Skill

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

When asked for marketing ideas:

Ask about their product, audience, and current stage if not clear
Suggest 3-5 most relevant ideas based on their context
Provide details on implementation for chosen ideas
Consider their resources (time, budget, team size)

Ideas by Category (Quick Reference)

Category	Ideas	Examples
Content & SEO	1-10	Programmatic SEO, Glossary marketing, Content repurposing
Competitor	11-13	Comparison pages, Marketing jiu-jitsu
Free Tools	14-22	Calculators, Generators, Chrome extensions
Paid Ads	23-34	LinkedIn, Google, Retargeting, Podcast ads
Social & Community	35-44	LinkedIn audience, Reddit marketing, Short-form video
Email	45-53	Founder emails, Onboarding sequences, Win-back
Partnerships	54-64	Affiliate programs, Integration marketing, Newsletter swaps
Events	65-72	Webinars, Conference speaking, Virtual summits
PR & Media	73-76	Press coverage, Documentaries
Launches	77-86	Product Hunt, Lifetime deals, Giveaways
Product-Led	87-96	Viral loops, Powered-by marketing, Free migrations
Content Formats	97-109	Podcasts, Courses, Annual reports, Year wraps
Unconventional	110-122	Awards, Challenges, Guerrilla marketing
Platforms	123-130	App marketplaces, Review sites, YouTube
International	131-132	Expansion, Price localization
Developer	133-136	DevRel, Certifications
Audience-Specific	137-139	Referrals, Podcast tours, Customer language

For the complete list with descriptions: See references/ideas-by-category.md

Deep dives (full framework + case library for a single idea):

Guerrilla marketing (#121): references/guerrilla-marketing.md — the direct-mail 3-rule framework (relevance / relationship-building / precision targeting), ROI discipline, "think in stories, not campaigns," "test small before going big," and a named case library (WePay, Xero, Red Bull, Antimetal, Arrows, ProfitWell, Buzzsprout, Wistia).

Implementation Tips

By Stage

Pre-launch:

Waitlist referrals (#79)
Early access pricing (#81)
Product Hunt prep (#78)

Early stage:

Content & SEO (#1-10)
Community (#35)
Founder-led sales (#47)

Growth stage:

Paid acquisition (#23-34)
Partnerships (#54-64)
Events (#65-72)

Scale:

Brand campaigns
International (#131-132)
Media acquisitions (#73)

By Budget

Free:

Content & SEO
Community building
Social media
Comment marketing

Low budget:

Targeted ads
Sponsorships
Free tools

Medium budget:

Events
Partnerships
PR

High budget:

Acquisitions
Conferences
Brand campaigns

By Timeline

Quick wins:

Ads, email, social posts

Medium-term:

Content, SEO, community

Long-term:

Brand, thought leadership, platform effects

Top Ideas by Use Case

Need Leads Fast

Google Ads (#31) - High-intent search
LinkedIn Ads (#28) - B2B targeting
Engineering as Marketing (#15) - Free tool lead gen

Building Authority

Conference Speaking (#70)
Book Marketing (#104)
Podcasts (#107)

Low Budget Growth

Easy Keyword Ranking (#1)
Reddit Marketing (#38)
Comment Marketing (#44)

Product-Led Growth

Viral Loops (#93)
Powered By Marketing (#87)
In-App Upsells (#91)

Enterprise Sales

Investor Marketing (#133)
Expert Networks (#57)
Conference Sponsorship (#72)

Output Format

When recommending ideas, provide for each:

Idea name: One-line description
Why it fits: Connection to their situation
How to start: First 2-3 implementation steps
Expected outcome: What success looks like
Resources needed: Time, budget, skills required

Task-Specific Questions

What's your current stage and main growth goal?
What's your marketing budget and team size?
What have you already tried that worked or didn't?
What competitor tactics do you admire?

Related Skills

marketing-plan: When the user wants a comprehensive plan instead of standalone ideas. Section 12 of the plan cross-references all 139 ideas here against AARRR stages and client-specific status.
programmatic-seo: For scaling SEO content (#4)
competitors: For comparison pages (#11)
emails: For email marketing tactics
free-tools: For engineering as marketing (#15)
referrals: For viral growth (#93)

This skill ships inside the Marketing Skills for AI Agents plugin.

Install just this skill

Run this outside your AI tool, using Node.js 22.20.0 or newer. Skills CLI 1.7.2 skips skill selection; prompts cancel installation without an interactive terminal. If choosing Project when asked about installation scope, open your project's folder before running this.

Install checklist

Check selected tools if a picker appears; Claude Code may be unchecked under Additional agents. ↑/↓ moves, Space toggles selections, Enter confirms.
Without a tool picker, check Installing to: for your intended tool. Stop if it names a different tool.
If asked, choose Symlink (Recommended) for shared files or Copy to all agents for separate copies; review the summary before confirming installation.
Install the find-skills skill? defaults to Yes, adding another skill for all projects. Choose No if you don't want that extra installation.

Skills CLI 1.7.2 sends install data to skills.sh by default, including the source, skill names, target tools and file details; GitHub sources are reported only when GitHub confirms the repository is public, while other remote sources can also be reported. Confirmed-public GitHub sources also trigger a security-audit request. Before installing, set the environment variable DO_NOT_TRACK=1 or DISABLE_TELEMETRY=1 to disable both.

npx skills add coreyhaines31/marketingskills --skill "marketing-ideas" --full-depth

After installing for Claude Code, open it in the installation project if you chose Project; Global makes the skill available across projects on this computer. Once Claude Code loads the skill, its description helps Claude decide when to use it.

If installation created a top-level skills folder that did not exist when your Claude Code session started, run /reload-skills in that session. Run it again after later changes in that folder.

Install the whole plugin

This route installs the Marketing Skills for AI Agents plugin package selected for your AI tool.

Add the marketplace, then install the plugin

Type both lines inside a Claude Code session, not at your shell prompt. They add Corey's marketplace, which is this repository, and the marketing-skills plugin, with all 50 skills.

/plugin marketplace add coreyhaines31/marketingskills

02
```
/plugin install marketing-skills
```

Installation and loading

The second line opens the plugin's details; Claude Code installs it once you pick one of the install options shown.

Good to know

/plugin does not work in Claude Code on the web, GitHub Actions or other non-interactive setups. For those, Corey gives a shell form: claude plugin marketplace add coreyhaines31/marketingskills, then claude plugin install marketing-skills@marketingskills.

Add the marketplace, then pick the plugin in Codex

Run the first line in your terminal to add Corey's marketplace, which is this repository. Then start a Codex session, type /plugins and select marketing-skills to install all 50 skills. To get new releases later, run codex plugin marketplace upgrade.

codex plugin marketplace add coreyhaines31/marketingskills

02
```
/plugins
```

Open plugin page ↗

What's inside

Files included with this skill.

View on GitHub

Same repository

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ad-creative
When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' 'static ads,' 'ad templates,' 'iMessage ad,' 'chat reveal ad,' 'ChatGPT ad,' 'Apple Notes ad,' 'AirDrop ad,' 'creative strategy,' 'creative roadmap,' 'creative retro,' 'hook writing,' 'creative review page,' 'present ad creative for approval,' 'motion video ad,' 'faceless video ad,' 'UGC ad,' 'greenscreen ad,' 'TikTok/Reels ad format,' 'which ad format to make,' 'Meta ad format tier list,' or 'creative format taxonomy.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see ads. For landing page copy, see copywriting.Read full description
ads
When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' 'should I run ads,' 'ABM,' 'account-based marketing,' 'B2B ads,' 'lead quality,' 'negative keywords,' 'Performance Max,' 'thought leader ads,' or 'when should I kill an ad.' Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and iteration, see ad-creative. For landing page optimization, see cro.Read full description
ai-seo
When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' 'optimize for Claude/Gemini,' 'llms.txt,' 'llms-full.txt,' 'OKF,' 'Open Knowledge Format,' 'knowledge bundle,' 'agent-readable site,' 'agent readiness,' 'is my site agent-ready,' 'WebMCP,' 'do listicles still work for AI,' 'ChatGPT stopped citing comparison pages,' or 'AI citation format shift.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema.Read full description
analytics
When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For choosing attribution models, comparing multi-touch/MMM/incrementality, or reconciling conflicting numbers across tools, see attribution. For A/B test measurement, see ab-testing.Read full description
aso
When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions 'ASO audit,' 'app store optimization,' 'optimize my app listing,' 'improve app visibility,' 'app store ranking,' 'audit my listing,' 'why aren't people downloading my app,' 'improve my app conversion,' 'keyword optimization for app,' or 'compare my app to competitors.' Use when the user shares an App Store or Google Play URL and wants to improve it.Read full description