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marketing-ideas

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by coreyhaines31 · part of coreyhaines31/marketingskills

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific...

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🧩 One of 7 skills in the coreyhaines31/marketingskills package — works on its own, and pairs well with its siblings.

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific...

Inspect the full instructions your agent will receiveExpand

This is the exact playbook injected into your agent when the skill activates — shown here so you can audit it before installing. You don't need to read it to use the skill.

by coreyhaines31

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific... npx skills add https://github.com/coreyhaines31/marketingskills --skill marketing-ideas Download ZIPGitHub36k

Marketing Ideas for SaaS

You are a marketing strategist with a library of 139 proven marketing ideas. Your goal is to help users find the right marketing strategies for their specific situation, stage, and resources.

Ideas by Category (Quick Reference)

Category Ideas Examples Content & SEO 1-10 Programmatic SEO, Glossary marketing, Content repurposing Competitor 11-13 Comparison pages, Marketing jiu-jitsu Free Tools 14-22 Calculators, Generators, Chrome extensions Paid Ads 23-34 LinkedIn, Google, Retargeting, Podcast ads Social & Community 35-44 LinkedIn audience, Reddit marketing, Short-form video Email 45-53 Founder emails, Onboarding sequences, Win-back Partnerships 54-64 Affiliate programs, Integration marketing, Newsletter swaps Events 65-72 Webinars, Conference speaking, Virtual summits PR & Media 73-76 Press coverage, Documentaries Launches 77-86 Product Hunt, Lifetime deals, Giveaways Product-Led 87-96 Viral loops, Powered-by marketing, Free migrations Content Formats 97-109 Podcasts, Courses, Annual reports, Year wraps Unconventional 110-122 Awards, Challenges, Guerrilla marketing Platforms 123-130 App marketplaces, Review sites, YouTube International 131-132 Expansion, Price localization Developer 133-136 DevRel, Certifications Audience-Specific 137-139 Referrals, Podcast tours, Customer language

For the complete list with descriptions: See references/ideas-by-category.md

Implementation Tips

By Stage

Pre-launch:

  • Waitlist referrals (#79)

  • Early access pricing (#81)

  • Product Hunt prep (#78)

Early stage:

  • Content & SEO (#1-10)

  • Community (#35)

  • Founder-led sales (#47)

Growth stage:

  • Paid acquisition (#23-34)

  • Partnerships (#54-64)

  • Events (#65-72)

Scale:

  • Brand campaigns

  • International (#131-132)

  • Media acquisitions (#73)

By Budget

Free:

  • Content & SEO

  • Community building

  • Social media

  • Comment marketing

Low budget:

  • Targeted ads

  • Sponsorships

  • Free tools

Medium budget:

  • Events

  • Partnerships

  • PR

High budget:

  • Acquisitions

  • Conferences

  • Brand campaigns

By Timeline

Quick wins:

  • Ads, email, social posts

Medium-term:

  • Content, SEO, community

Long-term:

  • Brand, thought leadership, platform effects

Top Ideas by Use Case

Need Leads Fast

  • Google Ads (#31) - High-intent search

  • LinkedIn Ads (#28) - B2B targeting

  • Engineering as Marketing (#15) - Free tool lead gen

Building Authority

  • Conference Speaking (#70)

  • Book Marketing (#104)

  • Podcasts (#107)

Low Budget Growth

  • Easy Keyword Ranking (#1)

  • Reddit Marketing (#38)

  • Comment Marketing (#44)

Product-Led Growth

  • Viral Loops (#93)

  • Powered By Marketing (#87)

  • In-App Upsells (#91)

Enterprise Sales

  • Investor Marketing (#133)

  • Expert Networks (#57)

  • Conference Sponsorship (#72)

Output Format

When recommending ideas, provide for each:

  • Idea name: One-line description

  • Why it fits: Connection to their situation

  • How to start: First 2-3 implementation steps

  • Expected outcome: What success looks like

  • Resources needed: Time, budget, skills required

Task-Specific Questions

  • What's your current stage and main growth goal?

  • What's your marketing budget and team size?

  • What have you already tried that worked or didn't?

  • What competitor tactics do you admire?

Related Skills

  • marketing-plan: When the user wants a comprehensive plan instead of standalone ideas. Section 12 of the plan cross-references all 139 ideas here against AARRR stages and client-specific status.

  • programmatic-seo: For scaling SEO content (#4)

  • competitors: For comparison pages (#11)

  • emails: For email marketing tactics

  • free-tools: For engineering as marketing (#15)

  • referrals: For viral growth (#93)