Find friction on a pricing page
Ask the CRO skill to review your pricing page and rank conversion problems with a proposed fix for each.
Overview
Marketing Skills gives technical marketers and founders specialist playbooks for work across search, copywriting, conversion, advertising, and customer lifecycle marketing. Each skill supplies instructions and reference material for a particular job, so your agent can work from a defined process.
Describe the work in plain language and the agent selects a matching skill; you can also name one directly. Start with product-marketing to capture your positioning, audience, and voice in a context file that the other skills read.
Use Cases
Rewrite an unclear landing-page headline
Give the copywriting skill your existing hero copy and product context. Ask for clearer alternatives with the tradeoffs explained.
Investigate a drop in signups
Use analytics to trace the signup funnel and check whether tracking problems explain the change before drawing conclusions.
Plan an onboarding email sequence
Describe your product and new-user journey. Use emails to draft a sequence with triggers, send timing, and a purpose for each message.
Turn a release into launch materials
Give launch your changelog and ask for a launch post, a social thread, and a customer email, each written for its destination.
Components
The marketing-skills plugin bundles skills, with no bundled agents, commands, hooks, or MCP servers. Access to marketing accounts needs a separate connection; use the marketing account connection guide for credentials and permissions for the account you choose.
Skills
This plugin's skills 53What you’ll need
Showing all 53
Research and strategy
product-marketing
Define positioning, audience, and voice for other skills to use.
customer-research
Turn interviews, support tickets, and reviews into customer insights.
competitor-profiling
Research competitors and organize findings into actionable profiles.
reverse-engineer-marketing
Reconstruct a company's marketing history and identify growth tactics to investigate.
marketing-ideas
Develop campaign ideas grounded in your product.
marketing-plan
Sequence quarterly marketing work with owners and measurable outcomes.
marketing-psychology
Apply behavioral principles to marketing decisions and messaging.
marketing-council
Examine a marketing decision from several specialist perspectives.
Search and discovery
seo-audit
Diagnose technical and on-page issues affecting search rankings.
ai-seo
Improve content structure, attribution, and freshness for AI search citations.
site-architecture
Plan URLs, internal links, and related content hubs.
schema
Generate structured data that helps machines interpret page content.
programmatic-seo
Design page templates around keyword sets while avoiding thin content.
link-building
Plan earned backlinks and third-party mentions for search visibility and AI citations.
directory-submissions
Plan directory submissions for backlinks and product discovery.
aso
Improve app-store listings for search visibility and install conversion.
Content creation
content-strategy
Plan topic clusters, pillar content, and an editorial calendar.
copywriting
Write page headlines, value propositions, and calls to action.
copy-editing
Improve existing copy for clarity, precision, and rhythm.
competitors
Create comparison and alternative pages for search and sales.
image
Create and direct marketing imagery that fits your brand.
video
Plan and script marketing videos, from ads to product walkthroughs.
Campaigns and partnerships
launch
Sequence launch activities, prepare assets, and plan follow-up work.
ads
Plan campaign targeting, bidding, budgets, and account structure.
ad-creative
Develop and iterate advertising copy and creative variations.
social
Plan and write posts suited to each social platform.
public-relations
Develop story angles, media targets, and pitches for earned coverage.
co-marketing
Find suitable partners and plan joint marketing campaigns.
influencer-marketing
Evaluate creator fit and structure influencer partnerships.
events
Plan event participation and measure its contribution to sales opportunities.
Lead generation and sales
free-tools
Specify a free tool designed to attract links and leads.
lead-magnets
Design a useful giveaway and the follow-up after email capture.
prospecting
Build and qualify a target list for outbound outreach.
cold-email
Write outbound emails and follow-up sequences.
sales-enablement
Create battle cards, sales one-pagers, and objection-handling materials.
Conversion and pricing
cro
Identify page conversion problems and prioritize potential fixes.
signup
Reduce registration friction and shorten the path to initial value.
popups
Design conversion-focused modals and slide-ins with visitor experience in mind.
offers
Shape what customers receive and how the offer is presented.
pricing
Develop pricing tiers, packaging, and the basis for charging customers.
paywalls
Plan the timing and wording of upgrade prompts.
Activation and retention
onboarding
Help new users reach their first useful product experience.
emails
Build lifecycle email sequences with triggers and send timing.
sms
Plan SMS consent, message timing, and sending frequency.
churn-prevention
Plan cancellation offers, exit surveys, and failed-payment recovery.
community-marketing
Plan how a community can support business growth.
referrals
Design referral incentives for existing customers and the people they invite.
Measurement and operations
analytics
Plan event tracking, campaign tags, and marketing measurement.
conversion-tracking
Set up or repair conversion tracking and check that test conversions arrive.
attribution
Model conversion sources and reconcile attribution across marketing systems.
ab-testing
Define experiment hypotheses, sample sizes, and test duration.
revops
Define funnel stages, lead routing, and consistent revenue reporting.
marketing-loops
Identify repeatable growth loops within your product.
No matching results.
Install
Add the marketingskills marketplace and install its marketing-skills plugin in Claude Code or Codex. The Skills CLI alternatives install skills only, without plugin hooks, commands, or MCP servers.
Claude Code
Install the whole marketing-skills plugin from the marketingskills marketplace. Use an interactive Claude Code CLI session; this method is unavailable in Claude Code on the web and non-interactive environments.
- 01
Add the marketplace inside your Claude Code session.
Claude Code session/plugin marketplace add coreyhaines31/marketingskills - 02
Open the plugin installation panel, review marketing-skills, and choose the installation scope.
Claude Code session/plugin install marketing-skills - 03
Check the installation summary. If it says the plugin is active, no reload is needed. If it requests a reload, close the panel to let Claude Code apply it. If a prompt-cache warning leaves activation pending, follow the plugin activation instructions.
- 04
Type
/in chat and look for the plugin's skills under the marketing-skills prefix. Their appearance confirms that Claude Code has made them available.
This method installs skills only into Claude Code, without plugin hooks, commands, or MCP servers.
- 05
Run this command in a terminal from your project folder, outside the agent session. In the installer's prompts, select the full skill library and Claude Code as the target. Installation is project-local by default.
Terminalnpx skills add coreyhaines31/marketingskills - 06
Start a new Claude Code session in the project, then ask it to use
seo-auditand check that it recognizes the installed skill.
This method installs skills only into Cursor, without plugin hooks, commands, or MCP servers.
- 05
Run this command in a terminal from your project folder. In the installer's prompts, select the full skill library and Cursor as the target. Installation is project-local by default.
Terminalnpx skills add coreyhaines31/marketingskills - 06
Restart Cursor to discover the installed skills. Type
/in Agent chat and search for seo-audit to check that it is available.
Install the whole marketing-skills plugin through Codex CLI. Plugins are unavailable in the Codex IDE extension; use the skills-only alternative there.
- 05
Add the marketplace from a terminal.
Terminalcodex plugin marketplace add coreyhaines31/marketingskills - 06
Open the plugin browser inside a Codex CLI session. Select marketing-skills from the marketingskills marketplace and install it.
Codex CLI session/plugins - 07
Start a new Codex session to load the installed plugin's skills.
- 08
Type
$in the new session to open skill selection and look for a bundled skill such as seo-audit.
This method installs skills only into Codex, without plugin hooks, commands, or MCP servers. Standalone skills work in Codex CLI, the ChatGPT desktop app, and the Codex IDE extension.
- 05
Run this command in a terminal from your project folder. In the installer's prompts, select the full skill library and Codex as the target. Installation is project-local by default.
Terminalnpx skills add coreyhaines31/marketingskills - 06
Ask Codex to use
seo-auditand check that it recognizes the installed skill. If it does not appear, restart Codex and check again.