firecrawl-lead-gen

Builds a list of people to approach, pulled from a directory or a prospect database and narrowed down by job title, industry, company size or location.

WHEN TO USE

SCOPE

USE FOR

Build a list of prospects at a certain role or company type for outreach.
Export a filtered lead list as CRM-ready JSON or CSV.
Pull contacts from a prospect database by industry, geography, or funding stage.

This is a saved copy of the skill's SKILL.md instructions. It may differ from the upstream file or the version you install.

In this document (6)

Firecrawl Lead Gen

Use this to extract legitimately accessible prospect lists.

Onboarding Interview

Infer the prospect target, source, lead count, and output format from context. If the target is clear, proceed immediately.

Ask at most 1-3 concise questions only if blocked, such as the prospect definition, source/auth requirement, or target lead count.

Firecrawl Collection Plan

Use Firecrawl browser for databases requiring filters, search forms, pagination, or login. Use search/scrape for public sources.

Apply filters such as role, company size, industry, geography, funding stage, and technologies when available.

Extraction Fields

Capture visible or legitimately accessible fields:

name
title
company
company URL
location
email, phone, and LinkedIn only when visible/allowed
industry, company size, funding stage
notes and profile URL

Final Deliverable

# Lead List: [Target]

## Summary
[Source, filters, count, caveats]

## Leads
[Table or link to JSON/CSV]

## Data Gaps
[Masked, unavailable, or paywalled fields]

## Rerun Inputs
workflow: firecrawl-lead-gen
target: [description]
source: [auto/source/url]
max_leads: [number]
output: [json/csv/markdown]

Quality Bar

Only extract publicly visible or legitimately accessible data.
Note masked, unavailable, or paywalled fields.
Deduplicate leads.
Do not bypass CAPTCHAs or access controls.

Account or credentials required

1 FOR YOU

01
Add your Firecrawl API key
Get an API key from firecrawl.dev and set it as FIRECRAWL_API_KEY so the workflow can run the hosted Firecrawl browser and scrape calls used to pull prospect lists.
You set: FIRECRAWL_API_KEY

Listed as free: Connected services may require an account or charge fees.
Setup details: Expect some account or credential setup.

This skill ships inside the Firecrawl Workflows plugin.

Needs the Firecrawl CLI or MCP server. Set that up first — this skill doesn't include it.

Install just this skill

Run this outside your AI tool, using Node.js 22.20.0 or newer. Skills CLI 1.7.2 skips skill selection; prompts cancel installation without an interactive terminal. If choosing Project when asked about installation scope, open your project's folder before running this.

Install checklist

Check selected tools if a picker appears; Claude Code may be unchecked under Additional agents. ↑/↓ moves, Space toggles selections, Enter confirms.
Without a tool picker, check Installing to: for your intended tool. Stop if it names a different tool.
If asked, choose Symlink (Recommended) for shared files or Copy to all agents for separate copies; review the summary before confirming installation.
Install the find-skills skill? defaults to Yes, adding another skill for all projects. Choose No if you don't want that extra installation.

Skills CLI 1.7.2 sends install data to skills.sh by default, including the source, skill names, target tools and file details; GitHub sources are reported only when GitHub confirms the repository is public, while other remote sources can also be reported. Confirmed-public GitHub sources also trigger a security-audit request. Before installing, set the environment variable DO_NOT_TRACK=1 or DISABLE_TELEMETRY=1 to disable both.

npx skills add firecrawl/firecrawl-workflows --skill "firecrawl-lead-gen" --full-depth

After installing for Claude Code, open it in the installation project if you chose Project; Global makes the skill available across projects on this computer. Once Claude Code loads the skill, its description helps Claude decide when to use it.

If installation created a top-level skills folder that did not exist when your Claude Code session started, run /reload-skills in that session. Run it again after later changes in that folder.

Install the whole plugin

This route installs the Firecrawl Workflows plugin package selected for your AI tool.

PLUGIN MARKETPLACE

Add the marketplace, then install the plugin

Typed inside the agent's own prompt, not in a terminal. The marketplace is called firecrawl-workflows, which is the part after the @.

/plugin marketplace add firecrawl/firecrawl-workflows

/plugin install firecrawl-workflows@firecrawl-workflows

Open plugin page ↗

What's inside

Files included with this skill.

View on GitHub