firecrawl-lead-research

A short brief to read before a meeting: who the company or person is, what they have been up to lately, and what to bring up.

WHEN TO USE

SCOPE

USE FOR

Prepare talking points before a sales call with a specific company.
Research a person's public background before an interview or investor meeting.
Surface a company's recent news, funding, and hiring activity in one brief.

This is a saved copy of the skill's SKILL.md instructions. It may differ from the upstream file or the version you install.

In this document (6)

Firecrawl Lead Research

Use this to create a concise, actionable pre-meeting brief.

Onboarding Interview

Infer the company, person, meeting context, and desired brief depth from context. If the company is clear, proceed immediately.

Ask at most 1-3 concise questions only if blocked, such as the company/person to research or the meeting context.

Firecrawl Collection Plan

Use Firecrawl search and scrape to gather:

company website, about, product, pricing, careers, team, and customer pages
recent news, funding, launches, hiring, partnerships, and press
public person profiles, talks, posts, interviews, and role/background
relevant industry context and likely business challenges

Parallel Work

If appropriate, use sub-agents or equivalent parallel task runners:

Company Profile researcher
Recent News and Activity researcher
Person researcher
Industry/Pain Point researcher

Each researcher should return source URLs and only evidence-backed claims.

Final Deliverable

# Lead Brief: [Company]

## Company Overview
[What they do, stage/size signals, products, customers]

## Recent Activity
[News, launches, funding, hiring, partnerships]

## Key People
[Relevant people and public background]

## Talking Points
[5-7 specific conversation starters]

## Likely Pain Points
[Evidence-backed hypotheses]

## Outreach Angle
[Suggested positioning or next step]

## Sources
[URLs used]

## Rerun Inputs
workflow: firecrawl-lead-research
company: [name/url]
person: [optional]
context: [meeting context]

Quality Bar

Keep it concise and useful before a meeting.
Do not fabricate personal details.
Clearly separate facts from inferred pain points.

Account or credentials required

1 FOR YOU

01
Add your Firecrawl API key
Get an API key from firecrawl.dev and set it as FIRECRAWL_API_KEY so the workflow can run the hosted Firecrawl search and scrape calls the pre-meeting brief is built from.
You set: FIRECRAWL_API_KEY

Listed as free: Connected services may require an account or charge fees.
Setup details: Expect some account or credential setup.

This skill ships inside the Firecrawl Workflows plugin.

Needs the Firecrawl CLI or MCP server. Set that up first — this skill doesn't include it.

Install just this skill

Run this outside your AI tool, using Node.js 22.20.0 or newer. Skills CLI 1.7.2 skips skill selection; prompts cancel installation without an interactive terminal. If choosing Project when asked about installation scope, open your project's folder before running this.

Install checklist

Check selected tools if a picker appears; Claude Code may be unchecked under Additional agents. ↑/↓ moves, Space toggles selections, Enter confirms.
Without a tool picker, check Installing to: for your intended tool. Stop if it names a different tool.
If asked, choose Symlink (Recommended) for shared files or Copy to all agents for separate copies; review the summary before confirming installation.
Install the find-skills skill? defaults to Yes, adding another skill for all projects. Choose No if you don't want that extra installation.

Skills CLI 1.7.2 sends install data to skills.sh by default, including the source, skill names, target tools and file details; GitHub sources are reported only when GitHub confirms the repository is public, while other remote sources can also be reported. Confirmed-public GitHub sources also trigger a security-audit request. Before installing, set the environment variable DO_NOT_TRACK=1 or DISABLE_TELEMETRY=1 to disable both.

npx skills add firecrawl/firecrawl-workflows --skill "firecrawl-lead-research" --full-depth

After installing for Claude Code, open it in the installation project if you chose Project; Global makes the skill available across projects on this computer. Once Claude Code loads the skill, its description helps Claude decide when to use it.

If installation created a top-level skills folder that did not exist when your Claude Code session started, run /reload-skills in that session. Run it again after later changes in that folder.

Install the whole plugin

This route installs the Firecrawl Workflows plugin package selected for your AI tool.

PLUGIN MARKETPLACE

Add the marketplace, then install the plugin

Typed inside the agent's own prompt, not in a terminal. The marketplace is called firecrawl-workflows, which is the part after the @.

/plugin marketplace add firecrawl/firecrawl-workflows

/plugin install firecrawl-workflows@firecrawl-workflows

Open plugin page ↗

What's inside

Files included with this skill.

View on GitHub