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firecrawl-seo-audit

✓ Official★ 72

by firecrawl · part of firecrawl/firecrawl-workflows

Audit a website's SEO with Firecrawl. Use when the user asks for an SEO audit, metadata and heading review, sitemap/site-structure analysis, keyword opportunities, competitor SERP comparison, or prioritized search optimization recommendations.

🔥🔥🔥✓ VerifiedFreeQuick setup
#automation#seo#scraping#git#search
🧰 Not standalone. This skill ships with firecrawl/firecrawl-workflows and only works together with that tool — install the tool first, then add this skill.

Audit a website's SEO with Firecrawl. Use when the user asks for an SEO audit, metadata and heading review, sitemap/site-structure analysis, keyword opportunities, competitor SERP comparison, or prioritized search optimization recommendations.

Inspect the full instructions your agent will receiveExpand

This is the exact playbook injected into your agent when the skill activates — shown here so you can audit it before installing. You don't need to read it to use the skill.

by firecrawl

Audit a website's SEO with Firecrawl. Use when the user asks for an SEO audit, metadata and heading review, sitemap/site-structure analysis, keyword opportunities, competitor SERP comparison, or prioritized search optimization recommendations. npx skills add https://github.com/firecrawl/firecrawl-workflows --skill firecrawl-seo-audit Download ZIPGitHub72

Firecrawl SEO Audit

Use this to turn a website into a specific, prioritized SEO audit.

Onboarding Interview

Infer the site, target keywords, and output format from context. If the site is clear, proceed immediately.

Ask at most 1-3 concise questions only if blocked, such as the site URL, required target keywords, or whether a specific page/competitor set matters.

Firecrawl Collection Plan

  • Map the site with Firecrawl to understand URL structure.

  • Scrape key pages: homepage, product/service pages, pricing, docs, blog, about, and high-value landing pages.

  • Extract title tags, meta descriptions, headings, internal links, content structure, canonical signals when visible, and image alt text when available.

  • Search target keywords when provided; scrape top ranking pages for comparison.

Parallel Work

If appropriate, use sub-agents or equivalent parallel task runners:

  • Site Structure: URL patterns, sitemap health, internal linking, orphan/broken pages.

  • On-Page SEO: titles, meta descriptions, H1/H2 hierarchy, content quality.

  • Keyword And SERP: target keywords, ranking pages, competitor page patterns.

  • Technical Issues: broken links, duplicate content signals, missing metadata.

Final Deliverable

Copy & paste — that's it
# SEO Audit: [Site]

## Executive Summary

[Top risks and opportunities]

## Site Structure

[Pages found, URL quality, sitemap/internal-link notes]

## On-Page SEO

[Per-page title, meta, headings, content, linking notes]

## Keyword Opportunities

[Target keywords, missing pages, content gaps]

## Competitor/SERP Comparison

[Who outranks the site and why]

## Prioritized Recommendations

[High/medium/low impact fixes with exact changes]

## Sources

[URLs scraped and what was checked]

## Rerun Inputs

workflow: firecrawl-seo-audit
site: [url]
keywords: [list]
output: [markdown/json]

Quality Bar

  • Make recommendations specific, not generic.

  • Show the page or source behind each issue.

  • Distinguish technical findings from content strategy guesses.