firecrawl-seo-audit

Checks a website page by page for what is holding back its ranking on Google, then lists the fixes with the most important first.

WHEN TO USE

SCOPE

USE FOR

Get a prioritized list of on-page SEO fixes for a site's titles and headings.
Compare a site's ranking pages against target keywords and competitors.
Check a site's structure for broken links, missing metadata, and orphan pages.

This is a saved copy of the skill's SKILL.md instructions. It may differ from the upstream file or the version you install.

In this document (6)

Firecrawl SEO Audit

Use this to turn a website into a specific, prioritized SEO audit.

Onboarding Interview

Infer the site, target keywords, and output format from context. If the site is clear, proceed immediately.

Ask at most 1-3 concise questions only if blocked, such as the site URL, required target keywords, or whether a specific page/competitor set matters.

Firecrawl Collection Plan

Map the site with Firecrawl to understand URL structure.
Scrape key pages: homepage, product/service pages, pricing, docs, blog, about, and high-value landing pages.
Extract title tags, meta descriptions, headings, internal links, content structure, canonical signals when visible, and image alt text when available.
Search target keywords when provided; scrape top ranking pages for comparison.

Parallel Work

If appropriate, use sub-agents or equivalent parallel task runners:

Site Structure: URL patterns, sitemap health, internal linking, orphan/broken pages.
On-Page SEO: titles, meta descriptions, H1/H2 hierarchy, content quality.
Keyword And SERP: target keywords, ranking pages, competitor page patterns.
Technical Issues: broken links, duplicate content signals, missing metadata.

Final Deliverable

# SEO Audit: [Site]

## Executive Summary
[Top risks and opportunities]

## Site Structure
[Pages found, URL quality, sitemap/internal-link notes]

## On-Page SEO
[Per-page title, meta, headings, content, linking notes]

## Keyword Opportunities
[Target keywords, missing pages, content gaps]

## Competitor/SERP Comparison
[Who outranks the site and why]

## Prioritized Recommendations
[High/medium/low impact fixes with exact changes]

## Sources
[URLs scraped and what was checked]

## Rerun Inputs
workflow: firecrawl-seo-audit
site: [url]
keywords: [list]
output: [markdown/json]

Quality Bar

Make recommendations specific, not generic.
Show the page or source behind each issue.
Distinguish technical findings from content strategy guesses.

Account or credentials required

1 FOR YOU

01
Add your Firecrawl API key
Get an API key from firecrawl.dev and set it as FIRECRAWL_API_KEY so the workflow can run the hosted Firecrawl map, scrape, and search calls the SEO audit is built from.
You set: FIRECRAWL_API_KEY

Listed as free: Connected services may require an account or charge fees.
Setup details: Expect some account or credential setup.

This skill ships inside the Firecrawl Workflows plugin.

Needs the Firecrawl CLI or MCP server. Set that up first — this skill doesn't include it.

Install just this skill

Run this outside your AI tool, using Node.js 22.20.0 or newer. Skills CLI 1.7.2 skips skill selection; prompts cancel installation without an interactive terminal. If choosing Project when asked about installation scope, open your project's folder before running this.

Install checklist

Check selected tools if a picker appears; Claude Code may be unchecked under Additional agents. ↑/↓ moves, Space toggles selections, Enter confirms.
Without a tool picker, check Installing to: for your intended tool. Stop if it names a different tool.
If asked, choose Symlink (Recommended) for shared files or Copy to all agents for separate copies; review the summary before confirming installation.
Install the find-skills skill? defaults to Yes, adding another skill for all projects. Choose No if you don't want that extra installation.

Skills CLI 1.7.2 sends install data to skills.sh by default, including the source, skill names, target tools and file details; GitHub sources are reported only when GitHub confirms the repository is public, while other remote sources can also be reported. Confirmed-public GitHub sources also trigger a security-audit request. Before installing, set the environment variable DO_NOT_TRACK=1 or DISABLE_TELEMETRY=1 to disable both.

npx skills add firecrawl/firecrawl-workflows --skill "firecrawl-seo-audit" --full-depth

After installing for Claude Code, open it in the installation project if you chose Project; Global makes the skill available across projects on this computer. Once Claude Code loads the skill, its description helps Claude decide when to use it.

If installation created a top-level skills folder that did not exist when your Claude Code session started, run /reload-skills in that session. Run it again after later changes in that folder.

Install the whole plugin

This route installs the Firecrawl Workflows plugin package selected for your AI tool.

PLUGIN MARKETPLACE

Add the marketplace, then install the plugin

Typed inside the agent's own prompt, not in a terminal. The marketplace is called firecrawl-workflows, which is the part after the @.

/plugin marketplace add firecrawl/firecrawl-workflows

/plugin install firecrawl-workflows@firecrawl-workflows

Open plugin page ↗

What's inside

Files included with this skill.

View on GitHub