Agent Skills

by seranking

Compare a target domain to its top organic competitors and surface keywords the competitors rank for that the target does not, filtered by intent, volume, and difficulty. Use when the user asks for a competitor gap analysis, keyword gap, organic content gap, missing keyword opportunities, or wants to see what their competitors are ranking for that they are not.

seo-competitor-pages

by seranking

Generate SEO-optimized "X vs Y" comparison and "alternatives to X" landing pages targeting comparative-intent keywords. Pulls competitor data, comparative-intent SERPs, and existing comparison pages to produce a balanced, structured page draft with feature matrix, schema, and conversion blocks. Distinct from `seo-agency-landing-page` (top-of-funnel demand-gen). Use when the user asks for "comparison page", "vs page", "alternatives page", "X vs Y", "alternative to X", or "competitor comparison page".

seo-content-audit

by seranking

E-E-A-T + CITE quality audit for an EXISTING piece of content. Scores Experience, Expertise, Authoritativeness, Trustworthiness, and citation-readiness for AI search; surfaces veto items that block publication; produces a publish / publish-with-fixes / no-publish verdict. Distinct from `seo-content-brief` (produces a NEW article from a topic) and from `seo-page` (URL-level keyword/traffic intelligence). Use when the user asks "content quality audit", "E-E-A-T check", "is this content good", "review this article", "content audit", "citation readiness", or "AI search readiness".

seo-content-brief

by seranking

Generate a writer-ready SEO content brief from a target domain and topic. Pulls domain overview, competitors, keyword gaps, SERP analysis, related and question keywords, AI Search citations, and existing internal-link sources, then synthesises a complete editorial brief a freelance writer can start from immediately. Use when the user asks for a content brief, blog brief, article outline, editor brief, or wants to capture organic traffic their competitors have.

seo-drift

by seranking

Capture an SEO baseline snapshot for a domain or URL, then on later runs compare the current state and surface regressions. Tracks authority, traffic, keywords, backlinks, and on-page content. Three subcommands — `baseline`, `compare`, `history`. Use when the user asks for "SEO drift", "baseline this site", "did anything break", "SEO regression check", "compare before and after", "deployment check", or "monthly SEO snapshot".

seo-firecrawl

by seranking

Ad-hoc web scraping, site mapping, and full-site crawling via Firecrawl MCP. Returns raw HTML, parsed metadata (og:*, twitter:*, JSON-LD, canonical, robots), JS-rendered DOM, and screenshots that WebFetch cannot. Distinct from the SE Ranking skills (which give keyword/traffic/SERP data) and from WebFetch (which gives markdown prose only). Use when the user says "scrape this page", "crawl this site", "map this site", "find all pages on", "get the OG tags", "get the JSON-LD", "render this JS-heavy page", or any task where raw HTML head metadata, structured-data scripts, or post-JS DOM are the actual deliverable. Also invoked as a sub-step from other skills that need raw HTML.

seo-gaps-to-social-campaign

by seranking

# SEO gaps → social campaign Connect SE Ranking (where the demand and the gaps live) to Planable (where content gets made, approved, and published). The goal is a focused social campaign whose every post is grounded in real search demand — not a generic brainstorm. ## Prerequisites - **SE Ranking MCP** connected (Data API for research; a project is optional but unlocks ranking-loss detection).

seo-geo

by seranking

URL-level Generative Engine Optimization (GEO) analysis. For a specific URL, pulls AI Overview citation data scoped to the URL's primary keywords, identifies which AIO queries cite the URL vs which don't but should, and recommends page-level changes that improve LLM citability. Distinct from `seo-ai-search-share-of-voice` (domain-level, brand vs brand) — this is one URL, deeper. Use when the user asks "GEO for this page", "AIO citation analysis", "AI search readiness for URL", "why isn't this page cited", or "improve LLM citations".

seo-google

by seranking

Direct access to Google's own SEO data via Search Console (Search Analytics, URL Inspection, Sitemaps), PageSpeed Insights v5, CrUX field data with 25-week history, Indexing API v3, GA4 organic traffic, YouTube video search, Google NLP entity/sentiment analysis, Knowledge Graph entity verification, Web Risk safety, and Google Ads Keyword Planner. Bridges crawl-based analysis (the rest of this catalogue) with Google's real-time field data — actual Chrome user metrics, real indexation status, real search performance, real organic traffic. Use when the user asks "search console", "GSC", "PageSpeed", "CrUX", "field data", "indexing API", "GA4 organic", "URL inspection", "google api setup", "real CWV data", "impressions", "clicks", "CTR", "position data", "LCP", "INP", "CLS", "FCP", "TTFB", "Lighthouse scores", "youtube SEO", "knowledge graph", "keyword planner", or "real google data".

Free

seo-hreflang

by seranking

Hreflang and international SEO audit for multi-language and multi-region sites. Validates language-region codes, return tags, x-default, canonical alignment, and conflict detection across the per-URL HTML, the SE Ranking audit, and the XML sitemap. Use when the user asks "hreflang", "international SEO", "i18n", "language targeting", "x-default", "regional sites", or "multi-language SEO".

seo-images

by seranking

Image SEO audit for a URL or domain. Pulls raw image inventory via Firecrawl, then audits alt-text quality, modern-format coverage (WebP / AVIF), responsive sizing (`srcset` / `sizes`), lazy-loading and LCP signals (`loading`, `fetchpriority`, `decoding`), CLS-safe dimensions, descriptive file names, and `ImageObject` JSON-LD. Optional PageSpeed Insights cross-reference for real byte-saving estimates. Produces a prioritised remediation list plus paste-ready picture-element markup and `ImageObject` schema. Distinct from `seo-technical-audit` (which surfaces audit-flagged image issues at the site level) and from `seo-schema` (which generates page-level JSON-LD but not image-specific markup). Use when the user asks for "image SEO", "image audit", "alt-text audit", "WebP coverage", "AVIF", "responsive images", "lazy loading", "CLS images", "image schema", "ImageObject", "image rich results", "licensable images", or "optimise images".

seo-keyword-cluster

by seranking

Build a content cluster plan from seed keywords — intent-grouped clusters, pillar+spokes architecture with H1/H2 suggestions per spoke, prioritised build order, and an internal-linking map. Plans a content tier across many articles (vs `seo-content-brief` which produces a single article from a topic; vs `seo-page` which audits one existing URL). Use when the user asks for keyword clustering, topical map, pillar content strategy, content cluster plan, or content calendar from a keyword list.

seo-keyword-niche

by seranking

Mine longtail keywords + question keywords for a topic at scale to surface niche content opportunities. Outputs a content tier plan (template + URL pattern + sample pages + quality gates) suitable for programmatic publishing or steady editorial output. Distinct from `seo-keyword-cluster` (which plans pillar+spoke architecture from broad seeds) — this skill goes deeper into the long tail. Use when the user asks "longtail keywords", "question keywords", "niche content", "content opportunities at scale", "programmatic SEO", "content mining", or "what should I write about for {topic}".

seo-local

by seranking

Local SEO audit for brick-and-mortar, service-area, and multi-location businesses. Covers Google Business Profile signals on the website, NAP consistency across page and schema, local-pack rank tracking, citation samples on Tier-1 directories, and reviews on Google / Yelp / Trustpilot. Distinct from `seo-page` (URL-level keywords, no local layer) and from `seo-schema` (which generates LocalBusiness markup — this skill defers to it). Use when the user asks "local SEO", "GBP", "Google Business Profile", "NAP", "local pack", "citations", "near me", "service area", or "multi-location SEO".

seo-page

by seranking

URL-level SEO intelligence — which keywords this page ranks for, traffic captured, position history, SERP context, and AI Search citation status. Produces a keep / refresh / consolidate / kill verdict for one page. Distinct from `seo-technical-audit` (which checks technical health, not keyword/traffic performance) and from `seo-content-brief` (which produces a NEW article from a topic). Use when the user asks "analyze this page", "page SEO performance", "what does this URL rank for", "page traffic", "should I refresh this page", or provides a single URL for analysis.

seo-plan

by seranking

Build a phased SEO roadmap for a domain — quarter-by-quarter, tied to the site's competitive position, content gaps, technical debt, and AI Search readiness. Synthesises the outputs of multiple skills (`seo-technical-audit`, `seo-content-audit`, `seo-keyword-cluster`, `seo-competitor-gap-analysis`, `seo-ai-search-share-of-voice`) into one site-level plan with sequencing, owners, and success metrics. Distinct from `seo-keyword-cluster` (keyword architecture for one topic), `seo-content-brief` (one article), and `seo-keyword-niche` (longtail content tier). Use when the user asks for an "SEO plan", "SEO strategy", "SEO roadmap", "90-day plan", "quarterly SEO plan", "site SEO strategy", or "where do we focus next".

seo-schema

by seranking

Detect existing JSON-LD structured data on a page, validate against Google's rich-result requirements, and generate missing schema markup (Article, Product, LocalBusiness, FAQPage, BreadcrumbList). Produces paste-ready JSON-LD script blocks. Use when the user asks for "schema markup", "structured data", "JSON-LD", "rich results", "schema validation", or "fix the schema on this page".

seo-sitemap

by seranking

Pull a domain's XML sitemap (and sitemap-of-sitemaps), then compare against the most recent SE Ranking website audit. Surfaces (a) sitemap entries the crawler couldn't find (orphans from the sitemap), (b) audit pages missing from the sitemap (probably an oversight), (c) sitemap entries that are now 404, (d) lastmod inconsistencies. Use when the user asks for "sitemap analysis", "check my sitemap", "sitemap vs audit", "missing pages", "orphan pages", or "sitemap health".

seo-subdomain

by seranking

Subdomain ownership map for a domain. Lists subdomains, queries overview/keywords/competitors/backlinks per subdomain, surfaces which subdomains own which topic clusters, where there's fragmentation, and whether consolidation is warranted. Use when the user asks "subdomain analysis", "subdomain ownership", "subdomain SEO", "blog vs main domain", "support vs docs subdomain", or "should I consolidate subdomains".

seo-sxo

by seranking

Diagnose why a page is not ranking by reading the SERP backwards. Identifies the page type Google rewards for the target keyword, scores the candidate page against that pattern from multiple persona perspectives, and recommends the page format that would win the SERP. Use when the user asks "why isn't this page ranking", "page type mismatch", "SXO", "search experience optimization", "intent mismatch", or wants a wireframe.

seo-technical-audit

by seranking

Focused one-shot technical SEO audit for a domain. Crawlability, indexability, security, mobile, structured data, JS rendering — single-pass deliverable, not a diff. Distinct from `seo-drift` (which tracks changes over time) and from `seo-page` (which audits keywords/traffic for one URL, not technical health). Use when the user asks "technical audit", "site audit", "audit my site", "crawl issues", "indexation issues", or "technical SEO check".

site-audit-to-social-distribution

by seranking

Find weak pages, technical issues, and content gaps in SE Ranking, then coordinate the fix end-to-end in Planable — drafting the rewritten page copy in a Universal content page for feedback and approval, and scheduling the supporting social distribution. Use this skill whenever the user wants to act on a site/SEO audit by getting content fixed and promoted, or says things like "audit the site and help us fix the weak pages", "we need to rewrite these pages and approve the new copy", "coordinate a content refresh", "turn audit findings into an action plan with social distribution", or "which pages should we fix and how do we get the updates reviewed". Always activate when SE Ranking findings need to become reviewed, approved content plus a social push.

iris-development

by redis

Iris is Redis's umbrella for AI-focused products. Use this skill when integrating with the Iris Redis Agent Memory (RAM) data plane on Redis Cloud — recording session events for an AI agent, creating or searching long-term memories, configuring a memory store, or tuning background memory promotion. Code examples use the official `redis-agent-memory` (Python) and `@redis-iris/agent-memory` (TypeScript) SDKs.

redis-clustering

by redis

Redis Cluster and replication guidance covering hash tags for multi-key operations, avoiding CROSSSLOT errors, and reading from replicas to scale read-heavy workloads. Use when designing keys for a sharded Redis Cluster, debugging CROSSSLOT errors on MGET / SDIFF / pipelines, configuring a multi-key transaction in a cluster, or routing reads to replicas for caches, analytics, or dashboards.

redis-connections

by redis

Redis client and connection guidance covering connection pooling, multiplexing, pipelining, client-side caching with RESP3, avoiding slow commands (KEYS, SMEMBERS, HGETALL), and tuning socket timeouts. Use when configuring a Redis client (redis-py, Jedis, Lettuce, NRedisStack), batching commands for throughput, eliminating per-request connection creation, iterating large keyspaces with SCAN, enabling client-side caching for read-heavy workloads, or setting connect and read timeouts.

redis-core

by redis

Core Redis modeling guidance — choose the right data structure (String, Hash, List, Set, Sorted Set, JSON, Stream, Vector Set) and use consistent colon-separated key names. Use when designing a Redis data model, caching objects, deciding between Hash and JSON, building counters, leaderboards, membership sets, or session stores, or when reviewing/cleaning up Redis key naming.

redis-observability

by redis

Redis observability guidance — which metrics to monitor (memory, connections, hit ratio, ops/sec, rejected connections), which built-in commands to reach for during incident triage (SLOWLOG, INFO, MEMORY DOCTOR, CLIENT LIST, FT.PROFILE), and when to use the Redis Insight GUI. Use when setting up monitoring or alerts for a Redis instance, diagnosing a performance regression, profiling a slow FT.SEARCH query, or wiring Redis metrics into Prometheus, Datadog, or similar.

redis-search

by redis

Redis Search guidance covering FT.CREATE schema design, field type selection (TEXT, TAG, NUMERIC, GEO, GEOSHAPE, VECTOR, JSON path), DIALECT 2 query syntax, FT.SEARCH / FT.AGGREGATE / FT.HYBRID command selection, vector similarity with HNSW or FLAT, hybrid retrieval combining lexical and vector ranking, RAG pipelines, zero-downtime index updates via aliases, and debugging with FT.PROFILE and FT.EXPLAIN. Use when defining a search index on Hash or JSON documents, writing FT.SEARCH queries with filters, sorting, aggregation, or vector KNN, tuning HNSW parameters, building a RAG retrieval pipeline, or troubleshooting slow or empty search results.

redis-security

by redis

Redis security guidance covering authentication (requirepass and ACL users), TLS, ACL-based least-privilege access control, restricting network exposure via bind and protected-mode, firewall rules, and disabling dangerous commands. Use when deploying Redis to production, defining ACL users for an application, configuring TLS connections, locking down a Redis instance behind a firewall, or auditing a Redis deployment for security hardening.

redis-semantic-cache