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account-plan

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Builds or refreshes a strategic plan for one account: where things stand, the customer's own goals, who you know there and who is missing, expansion ideas, risks and dated actions. It writes the plan as a document and, when you accept, copies a short summary and next steps into the CRM.

WHEN TO USE

SCOPE

USE FOR

  • Build an account plan before a planning cycle or business review.
  • Refresh an existing plan and see exactly what changed.
  • Put the plan's summary and next steps into the CRM record.