cms-variants-personalization

Decides whether a piece of personalized content should be a lightweight Variant or a fully separate entry, and outlines how to wire Contentstack Personalize into a frontend to serve it.

WHEN TO USE

SCOPE

USE FOR

Decide whether regional differences in a page justify variants or separate entries.
Plan how to A/B test a headline, image or call-to-action without duplicating a page.
Wire the Personalize SDK into a Next.js app so the right audience experience loads.
Resolve a Personalize variant at the CDN edge for server-side rendering.

NOT FOR

Actually creating, publishing or modifying a variant — it only recommends the approach.

This skill ships inside the Contentstack Agent Skills plugin.

Run this outside your AI tool, using Node.js 22.20.0 or newer. Skills CLI 1.7.2 skips skill selection; prompts cancel installation without an interactive terminal. If choosing Project when asked about installation scope, open your project's folder before running this.

Install checklist

Check selected tools if a picker appears; Claude Code may be unchecked under Additional agents. ↑/↓ moves, Space toggles selections, Enter confirms.
Without a tool picker, check Installing to: for your intended tool. Stop if it names a different tool.
If asked, choose Symlink (Recommended) for shared files or Copy to all agents for separate copies; review the summary before confirming installation.
Install the find-skills skill? defaults to Yes, adding another skill for all projects. Choose No if you don't want that extra installation.

Skills CLI 1.7.2 sends install data to skills.sh by default, including the source, skill names, target tools and file details; GitHub sources are reported only when GitHub confirms the repository is public, while other remote sources can also be reported. Confirmed-public GitHub sources also trigger a security-audit request. Before installing, set the environment variable DO_NOT_TRACK=1 or DISABLE_TELEMETRY=1 to disable both.

npx skills add contentstack/contentstack-agent-skills --skill "cms-variants-personalization" --full-depth

After installing for Claude Code, open it in the installation project if you chose Project; Global makes the skill available across projects on this computer. Once Claude Code loads the skill, its description helps Claude decide when to use it.

If installation created a top-level skills folder that did not exist when your Claude Code session started, run /reload-skills in that session. Run it again after later changes in that folder.

What's inside

Files included with this skill.

View on GitHub