prospect

Turns a plain description of your ideal customer, such as heads of marketing at e-commerce companies in Europe, into a ranked table of decision-makers at matching companies, with emails and phone numbers. It searches Apollo for companies, enriches the top ones, finds the people, enriches them and scores each lead Strong, Good or Partial on fit. Then it offers to save the leads to Apollo, load them into a sequence or export them.

WHEN TO USE

SCOPE

USE FOR

Build a lead list of CTOs at fintech startups of a given size and city.
Target companies by the tools they use, such as Salesforce and Outreach.
Find procurement managers at large manufacturing companies.
Save the best leads to Apollo or load them into an outreach sequence.

This is a saved copy of the skill's SKILL.md instructions. It may differ from the upstream file or the version you install.

In this document (9)

Go from an ICP description to a ranked, enriched lead list in one shot. The user describes their ideal customer via "$ARGUMENTS".

Examples

/apollo:prospect VP of Engineering at Series B+ SaaS companies in the US, 200-1000 employees
/apollo:prospect heads of marketing at e-commerce companies in Europe
/apollo:prospect CTOs at fintech startups, 50-500 employees, New York
/apollo:prospect procurement managers at manufacturing companies with 1000+ employees
/apollo:prospect SDR leaders at companies using Salesforce and Outreach

Step 1 — Parse the ICP

Extract structured filters from the natural language description in "$ARGUMENTS":

Company filters:

Industry/vertical keywords → q_organization_keyword_tags
Employee count ranges → organization_num_employees_ranges
Company locations → organization_locations
Specific domains → q_organization_domains_list

Person filters:

Job titles → person_titles
Seniority levels → person_seniorities
Person locations → person_locations

If the ICP is vague, ask 1-2 clarifying questions before proceeding. At minimum, you need a title/role and an industry or company size.

Step 2 — Search for Companies

Use mcp__claude_ai_Apollo_MCP__apollo_mixed_companies_search with the company filters:

q_organization_keyword_tags for industry/vertical
organization_num_employees_ranges for size
organization_locations for geography
Set per_page to 25

Step 3 — Enrich Top Companies

Use mcp__claude_ai_Apollo_MCP__apollo_organizations_bulk_enrich with the domains from the top 10 results. This reveals revenue, funding, headcount, and firmographic data to help rank companies.

Step 4 — Find Decision Makers

Use mcp__claude_ai_Apollo_MCP__apollo_mixed_people_api_search with:

person_titles and person_seniorities from the ICP
q_organization_domains_list scoped to the enriched company domains
per_page set to 25

Step 5 — Enrich Top Leads

Credit warning: Tell the user exactly how many credits will be consumed before proceeding.

Use mcp__claude_ai_Apollo_MCP__apollo_people_bulk_match to enrich up to 10 leads per call with:

first_name, last_name, domain for each person
reveal_personal_emails set to true

If more than 10 leads, batch into multiple calls.

Step 6 — Present the Lead Table

Show results in a ranked table:

Leads matching: [ICP Summary]

#	Name	Title	Company	Employees	Revenue	Email	Phone	ICP Fit

ICP Fit scoring:

Strong — title, seniority, company size, and industry all match
Good — 3 of 4 criteria match
Partial — 2 of 4 criteria match

Summary: Found X leads across Y companies. Z credits consumed.

Step 7 — Offer Next Actions

Ask the user:

Save all to Apollo — Bulk-create contacts via mcp__claude_ai_Apollo_MCP__apollo_contacts_create with run_dedupe: true for each lead
Load into a sequence — Ask which sequence and run the sequence-load flow for these contacts
Deep-dive a company — Run /apollo:company-intel on any company from the list
Refine the search — Adjust filters and re-run
Export — Format leads as a CSV-style table for easy copy-paste

This skill ships inside the Knowledge Work Plugins plugin. Listed package contents include 15 slash commands, 5 agents and an MCP server. Installed components and skill versions may vary by AI tool.

Run this outside your AI tool, using Node.js 22.20.0 or newer. Skills CLI 1.7.2 skips skill selection; prompts cancel installation without an interactive terminal. If choosing Project when asked about installation scope, open your project's folder before running this.

Install checklist

Check selected tools if a picker appears; Claude Code may be unchecked under Additional agents. ↑/↓ moves, Space toggles selections, Enter confirms.
Without a tool picker, check Installing to: for your intended tool. Stop if it names a different tool.
If asked, choose Symlink (Recommended) for shared files or Copy to all agents for separate copies; review the summary before confirming installation.
Install the find-skills skill? defaults to Yes, adding another skill for all projects. Choose No if you don't want that extra installation.

Skills CLI 1.7.2 sends install data to skills.sh by default, including the source, skill names, target tools and file details; GitHub sources are reported only when GitHub confirms the repository is public, while other remote sources can also be reported. Confirmed-public GitHub sources also trigger a security-audit request. Before installing, set the environment variable DO_NOT_TRACK=1 or DISABLE_TELEMETRY=1 to disable both.

npx skills add anthropics/knowledge-work-plugins --skill "prospect" --full-depth

After installing for Claude Code, open it in the installation project if you chose Project; Global makes the skill available across projects on this computer. Once Claude Code loads the skill, its description helps Claude decide when to use it.

If installation created a top-level skills folder that did not exist when your Claude Code session started, run /reload-skills in that session. Run it again after later changes in that folder.

MCP server required

The skill's steps call for tools from Apollo's MCP server. Installing just this skill doesn't add that connection; set it up in your AI tool if it isn't there yet: Apollo's MCP setup guide.

Requirements for Apollo's MCP server

You sign in with your Apollo account.
Enrichment actions spend credits from your Apollo plan, and free accounts registered with a personal email address can't use people or company search and enrichment.

What's inside

Files included with this skill.

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